Print brief

PRINT brief

From your research into distributors of similar products use the link to the owner's website.

1. On their site, look for information about their magazine titles. Each owner's site is designed differently, but on BauerMedia's there is a link at the top to Brands (= their magazines and radio stations).
2. Look for your chosen magazine and seek something like a reader profile. This may be a brief paragraph or a sentence describing their average reader. It may be visual as well as verbal. BauerMedia also offer a media pack for download. If you're having trouble, Google(magazine name) + media kit in a web search or try (magazine name) + reader profile in a web search or an image search. See what you can find and copy.
3. In your post "Research into a potential target audience - secondary", copy and paste the URL into your research and the date you accessed it in order to reference the source.
4. Note the title of the magazine, then enter their reader profile in an appropriate format (text, image).

Extend your research:

1. Repeat steps 1-4 above for other music magazines.

The thinking part:

1. Reader profiles are provided by the publishers in order to encourage potential advertisers to buy advertising space in this magazine because its reader profile matches the target market of the potential advertiser. (But it's really handy for media students.) Study how they present their reader profile (bullet points, collage).
2. How would you describe your target audience? Create a reader profile of them.
3. Insert it in the same post.
4. Comment on why you are targeting this group.